About Us

PLAN B PR is committed to our clients by servicing all aspects of their business in order to accomplish their mission.

As a boutique public relations firm, PLAN B PR operates in the fashion, lifestyle and culture industries, servicing a roster of clients/projects that exist at the intersection of sports, food, entertainment and fashion. With an emphasis on PR, events, promotions and other non-traditional marketing programs, PLAN B PR is dedicated to growing the company brand. PLAN B PR is loyal, passionate & cutting-edge.

Introducing Bri Crum…

Bri Crum has fulfilled her entrepreneurial dream by founding PLAN B PR, a boutique PR firm that helps brands and individuals become a part of lifestyle and pop culture through creative, innovative and effective PR, events and sports/entertainment marketing. Bri is a results-driven individual with a background in public relations, sales, merchandising, promotions, marketing, product development and management. She has introduced benchmark programs that won sponsorship, expanded market penetration, won dominant market share, exploited the presence of brand equity and capitalized on national and regional market opportunities.

Bri Crum’s background is in the sports marketing industry, fashion industry, event planning and public relations. As a marketing manager for a professional skateboarder, Bri orchestrated endorsement deals, sponsorships & branding material. She built relationships with top companies and professional athletes in the action sports industry. Bri also worked as a sales consultant for a fashion designer for 7 years. She was awarded the most prestigious award within the company for top sales, management and overall commitment to the company. Bri’s background is also in event planning as she owned her own event planning business, Divine Celebrations and was F2 President for the non-profit organization The Fashionistas. Bri was project manager of many events including NBA All-Star Legends party, Shirin Askari Fashion Show, Fashion’s Night Out with Barney’s New York and the Sergey Ermakov Fashion Show ‘Designing with a Vision’ to name a few. She is also an ambassador to GLAMOUR magazine.

Her expertise is in identifying and capitalizing upon the market opportunity.
Bri enjoys life, works hard and has fun!

Affiliated Organizations:

  • Visionaries: American Foundation for the Blind – Founding Member
  • DIFFA
  • The Suicide & Crisis Center
  • Crayon Club Member – Texas Scottish Rite Hospital for Children
  • Dallas Children’s Advocacy Center

OUR MISSION

PLAN B PR is committed to our clients by servicing all aspects of their business in order to accomplish their mission. With an emphasis on PR, events, promotions and other non-traditional marketing programs, PLAN B PR is dedicated to growing the company brand. PLAN B PR is loyal, passionate & cutting-edge.